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This project was a school battle, bringing together a student from each speciality to form a mini communications agency. 
For this project, we thought about repositioning the brand to keep all the work already done, but adding a plus with a more eco-responsible range of seasonal vegetables from French farmers. 

The idea is to create a high-impact launch with several events.
- To do this, we'd like to set up a salad-making workshop using seasonal produce via a foodtruck that will tour France. 
- We'd also like to offer a Maison Colibri madeleine and an Innocent juice when you buy a Mix Signature salad during the launch phase, so that we can continue to promote French products and healthy meals.
- We would also like to create a loyalty programme and an application that will bring together information, advice and discounts, as well as a newsletter to keep you up to date with brand news.

A number of big ideas have also followed on from this project, with a view to better promoting the brand as the TOP 1 distribution brand for salads made in France.